Direct Mail: Post Card (Starter) Spec Sheet

Specs needed to complete the Direct Mail: Post Card (Starter). 

Segmentation

Customer profile description, suggestion of at least 250 characters (2-3 sentences).

Direct Mail Content - Front Panel

Hero Image (1): JPG/JPEG/PNG, Print ready resolution of min 300 DPI

Logo (1): Transparent background, Print ready resolution of min 300 DPI

Headline: 20 to 70 characters

Brand or Partner Offer Headline: 20 to 70 characters

Brand or Partner Offer Descriptive Copy: 20 to 150 characters

Direct Mail Content - Back Panel

Item Content (Up to 2) - Itinerary, Amenity, Product

Title: 5 to 100 characters

Map Image (1): 1200 px x 400 px; JPG/JPEG/PNG, Print ready resolution of min 300 DPI

Image (1): Landing Page - 1000 px x 1200 px; Email - 300 px x 250 px; JPG/JPEG/PNG, Print ready resolution of min 300 DPI

Destinations: Up to 400 characters, listed in City > Country format

Ensemble Exclusive Offer: Up to 300 characters 

Pricing conditions: Up to 300 characters 

Terms and Conditions

Consumer terms: Unlimited character count

Advisor terms: Unlimited character count