Direct Mail: Bifold (Pro) Spec Sheet

Specs needed to complete the Direct Mail: Bifold (Pro).

Customer profile description, suggestion of at least 250 characters (2-3 senttences).

Direct Mail Content - Front Panel

Hero Image (1): JPG/JPEG/PNG, Print ready resolution of min 300 DPI

Headline: 20 to 70 characters

Brand or Partner Offer Headline: 20 to 70 characters

Brand or Partner Offer Descriptive Copy: 20 to 70 characters

Direct Mail Content - Second Panel

Headline: 20 to 70 characters

Main Copy: 200 to 2000 characters

Supportive Image: JPG/JPEG/PNG, Print ready resolution of min 300 DPI

Direct Main Content - Third Panel

Item Content (Up to 5) - Itinerary, Amenity, Product

Main Image: Landing Page - 1200 px x 1000 px; Email - 300 px x 250 px

Title: 5 to 100 characters

Ensemble Exclusive Offer: Up to 300 characters

Description: 50 to 400 characters

Map Image (1): 1200 px x 400 px

Destinations: Up to 400 characters, listed in City > Country format

Inclusions: Up to 10 bullet points

Pricing Conditions: Up to 300 characters

Additional Landing Page Content

Title: 10 to 75 characters

Intro: 25 to 500 characters

Hero Images (up to 4): 1500 px x 750 px

Logo: 260 px x 70 px

Offer Headline or Brand Headline: 20 to 100 characters

Offer Description or Brand Description: 30 to 700 characters

Consumer Terms: No character limit

Advisor Terms: No character limit

Video Content

Title: 10 to 65 characters

Support Content

Support Image: 1000 px x 1200 px

Support Copy Headline: 20 to 100 characters

Support Copy Description: 200 to 800 characters