Direct Mail: Bifold (Dynamic) Spec Sheet
Specs needed to complete the Direct Mail: Bifold (Dynamic).
Segmentation (first audience)
Customer profile description, suggestion of at least 250 characters (2-3 sentences).
Direct Mail Content - Front Panel
Hero Image (1): JPG/JPEG/PNG, Print ready resolution of min 300 DPI
Logo (1): 20 px x 70 px, transparent background
Headline: 20 to 70 characters
Brand or Partner Offer Headline: 20 to 70 characters
Brand or Partner Offer Descriptive Copy: 20 to 70 characters
Direct Mail Content - Inside Front Panel
Headline: 20 to 70 characters
Main copy: 200 to 2000 characters
Supportive image: JPG/JPEG/PNG, Print ready resolution of min 300 DPI
Direct Mail Content - Inside Back Panel
Item Content (Up to 5) - Itinerary, Amenity, Product
Image (1): Landing page - 1200 px x 1000 px; Email - 300 px x 250 px; JPG/JPEG/PNG, Print ready resolution of min 300 DPI
Title: 5 to 100 characters
Ensemble Exclusive Offer : Up to 300 characters
Description: 50 to 400 characters
Map Image (1): 1200 px x 400 px
Destinations: Up to 400 characters, listed in City > Country format
Inclusions: Up to 10 bullet points
Pricing Conditions: Up to 300 characters
Landing Page Additional Content
Title: 10 to 75 characters
Intro: 25 to 500 characters
Hero Images (up to 3): 1500 px x 750 px
Offer Headline or Brand Headline: 20 to 100 characters
Offer Description or Brand Description: 30 to 700 characters
Consumer Terms: No character limit
Advisor Terms: No character limit
Video Content
Title: 10 to 65 characters
Support Content
Support Image (1): 1000 px x 1200 px
Support Copy Headline: 20 to 100 characters
Support Copy Description: 200 to 800 characters
Segmentation (second audience)
Customer profile description, suggestion of at least 250 characters (2-3 sentences).
Direct Mail Content - Front Panel
Hero Image (1): JPG/JPEG/PNG, Print ready resolution of min 300 DPI
Logo (1): 20 px x 70 px, transparent background
Headline: 20 to 70 characters
Brand or Partner Offer Headline: 20 to 70 characters
Brand or Partner Offer Descriptive Copy: 20 to 70 characters
Direct Mail Content - Inside Front Panel (Second Creative)
Second panel introduction to product and services: Suggested 500 characters
Support image (1): JPG/JPEG/PNG, Print ready resolution of min 300 DPI
Direct Mail Content - Inside Back Panel (Second Set of Products)
Item Content (Up to 5) - Itinerary, Amenity, Product
Image (1): Landing page - 1200 px x 1000 px; Email - 300 x 250 px
Title: 5 to 100 characters
Ensemble Exclusive Offer: Up to 300 characters
Description: 50 to 400 characters
Map Image (1): 1200 px x 400 px
Destinations: Up to 400 characters, listed in City > Country format
Inclusions: Up to 10 bullet points
Pricing Conditions: Up to 300 characters
Additional Content for Landing Page (Second Audience or Creative)
Title: 10 to 75 characters
Intro: 25 to 500 characters
Hero Images (up to 3): 1500 px x 750 px
Offer Headline or Brand Headline: 20 to 100 characters
Offer Description or Brand Description: 30 to 700 characters
Consumer Terms: No character limit
Advisor Terms: No character limit
Video Content
Title: 10 to 65 characters
Support Content
Support Image: 1000 px x 1200 px
Support Copy Headline: 20 to 100 characters
Support Copy Description: 200 to 800 characters